[PR]: Arby’s goes viral on TikTok
TikTok is taking the world by storm and it’s no longer for just individual users. Many businesses are hopping on the TikTok train hoping to garner attention from a much younger demographic. Many users find the content from the businesses refreshing, especially when in coordination with others, like comments or duets.
The way TikTok works allows for free publicity for these businesses because users don’t have to be following an account to see the content. This is ideal for businesses who want to increase their brand awareness. Recently, a TikTok about a simple misunderstanding went viral and the inside jokes grew from there, all the while Arby’s plays along. It starts off with this video, which now has been seen by 15.7M viewers and has been liked 3.4M times. Here is the video:
From there Arby’s commented “We’ve been looking for this!” and the content has exploded from there. Especially because a lot of users didn’t know that Arby’s even had an account. The sound behind this TikTok is Upside Down by Jack Johnson and has been used in correlation with this trend with duets and other TikToks about it. Here is a a brief synopsis of all the “drama” that has occurred since the original post:
Arby’s has also posted their own reaction to the original user, h1t1, by duetting (a form of sharing and replying all in one). When someone said that h1t1 and Arby’s are now best friends, Arby’s defended themselves by stating that they can’t be friends since he has their TV. Arby’s supposedly flies a giant banner from a plane in an attempt to get their TV back. Arby’s then checks off a list of ways to get back their TV and comedically crosses off options.
It’s obvious that whoever is in charge of Arby’s content deserves a raise. Since the original TikTok by h1t1 was only posted a week ago, it’s too soon to see if there’s an increase in sales for Arby’s. However, I would assume that this marketing will have nothing but positive results for their brand. Since the original video was seen over 15M times, I think it’s safe to say that it’s in the back of many minds the next time a viewer is hungry.
TikTok is rapidly increasing in users and the earlier businesses are to the platform, the more likely that they will be noticed. Especially when they are creating good, and entertaining, content. The main audience of TikTok are young adults, mainly Generation Z , and I don’t think they often think of Arby’s as their go-to fast food restaurant. However, after all this publicity, I bet the younger generation will be more likely to want Arby’s the next time they are needing a quick meal.
